Mini Chief: How to avoid PR disasters like Bud Light while still supporting causes that are important to you, with the CEO of Havas Red Australia, Shane Russell

The Inner Chief

“People just want to hear the truth and just want to be talked to as humans by brands.”

This is a special episode only available to our podcast subscribers, which we call The Mini Chief. These are short, sharp highlights from our fabulous CEO guests, where you get a 5 to 10 minute snapshot from their full episode.

This Mini Chief episode features the CEO of Havas Red Australia, Shane Russell.

His full episode is titled How to avoid PR disasters through campaigns that build your company brand and customer engagement, and the ever-changing media landscape.

You can find the full audio and show notes here:

🎧👉 chiefmaker.com/317 👂

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Shane is Chief Executive Officer of Havas Red Australia, which merges best-in-class PR, social media, influencer and experiential storytelling, with content at the heart.

In a 20+ year PR career that has spanned both Australia and the United States, Shane has a track record for leading high-growth teams and brands that aren’t afraid of taking creative risks.

Through specialised practice areas, Havas Red represents world-class brands across health and wellness, corporate, technology, automotive, travel, and more.

For a decade prior to joining Havas Red, Shane served as Executive Vice President at New York-based 5W Public Relations, helping it become one of the largest independent firms in America.

In the full episode we talk about:

✅ His early years in the PR world and how he strived to be a person of value with some incredibly famous individuals

✅ Taking the plunge by selling everything and moving to New York

✅ How not to stuff up a PR campaign while still standing for causes that are important to you, and

✅ The rapid pace of change in the media world and how to keep adapting.

Deal hope,

Greg

Connecting with Shane Russell

You can connect with Shane via LinkedIn.

Books and resources

• Red Sky Predictions 2024 - by Havas Red

• Shoe Dog - by Phil Knight

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