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The Copywriting Strategy That May Unintentionally Cost You Coaching Program Sales
Manage episode 436302085 series 3589103
Το περιεχόμενο παρέχεται από το Adriane Galea. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Adriane Galea ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
I saw someone post copywriting strategy advice that... well, I strongly disagree with. And this person was a copywriter (and I have a feeling this episode may ruffle some copywriters' feathers!). My hot take? Doing THIS specific thing might be costing you leads and sales when you're someone who has a lot of expertise and experience as a coach.
What’s inside this episode:
- The way I'm able to get comments that I'm basically in someone's head (that you can probably do, too)
- How and when to use audience feedback or surveys
- The Henry Ford quote that demonstrates why you as the expert should be setting the tone for what you sell
- Why I (almost) never recommend putting feelings in messaging documents (overwhelm, fear, etc)
- The difference between a dynamic vs a fixed offer and why The difference between a dynamic vs a fixed offer and why you always want to present a customized “dynamic” offer on a sales call
- How creating lightbulb moments and perspective shifts are some of the most powerful things you can do for lead generation and sales
Let’s connect!
- Let’s be friends on the ‘gram @adrianegalea or @speakwithspark
- Connect with me on LinkedIn (let me know you’re podcast listener in your request!)
- Follow my biz networking company on Insta @visionariesonline
Resources to help you become The In Demand Expert
- Elevate Your Expertise: 6 month group + 1:1 hybrid coaching program to help you drive profit and enrollment in your high ticket coaching or consulting programs through speaking on trainings, podcasts, and stages
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Hi, I’m Adriane! I’m a lifelong creative entrepreneur and voice + acting coach turned business consultant with a freakishly tactical brain. I love helping experts like you create compelling, creative mechanisms to talk about your work in a way that instantly elevates your authority, clarifies the value of what you do, and shows people why they should buy from you. Let’s elevate your expertise!
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