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Transforming Iconic Brands: Marketing Insights with Jackie Woodward
Manage episode 446345330 series 3579284
Το περιεχόμενο παρέχεται από το Joe Woolworth and Hummingbird Creative Group. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Joe Woolworth and Hummingbird Creative Group ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Join Wendy Coulter and marketing strategist Hanna Jernigan as they sit down with Jackie Woodward, a seasoned CMO with experience at McDonald's, MillerCoors, General Mills, Krispy Kreme, and Bojangles. Discover Jackie's expert insights on branding, including the power of small innovations, the revitalization of iconic brands, and the role of media investment in driving growth. Learn about transformative campaigns like McDonald's 'I'm Lovin' It' and Miller Lite's introduction of the aluminum bottle. Jackie also shares her journey and passion for the Olympics, her experiences with Russian adoption, and the importance of curiosity and understanding consumer behavior to stay relevant in an ever-changing market.
00:00 Unlocking the Hidden Power of Brands
00:53 Introducing Hanna Jernigan and Jackie Woodward
01:23 Jackie's Impressive Background and the World University Games
02:54 The Hummingbird Effect in Branding
03:27 Fun Facts About Jackie Woodward
05:19 Jackie's Current Ventures and Executive Coaching
09:20 Revitalizing Bojangles' Visual Identity
16:50 The Importance of Innovation in Branding
24:07 Consultant's Perspective on CFO Pushback
24:38 The Power of Immediate Retail Impact
25:27 Digital Attribution and Data-Driven CFOs
27:10 Marketing Mix Models and Econometric Modeling
27:52 The Cultural Impact of Marketing: McDonald's Case Study
30:52 Global Marketing and Franchisee Engagement
33:46 McDonald's Nostalgia Marketing Strategy
37:53 Curiosity and Market Trends in Marketing
41:26 Balancing Innovation and Brand Identity
44:35 Conclusion and Final Thoughts
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