087: Visual Marketing Strategy – Connecting Brand to Emotion [with Kevin Weiers]

The Heart Of Marketing

Το περιεχόμενο παρέχεται από το Jayme Soulati and John Gregory Olson, Jayme Soulati, and John Gregory Olson. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Jayme Soulati and John Gregory Olson, Jayme Soulati, and John Gregory Olson ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

8y ago 39:51

MP3•Αρχική οθόνη επεισοδίου

Mega churches are little cities. In fact, they are large corporations with tens of thousands customers, two-to-three hundred staff and internal marketing teams that function like an agency. Living Word Christian Center in Brooklyn Park, Minnesota is no different. Our illustrious co-host on the Heart of Marketing John Gregory Olson is a congregant there and, moreso, he's a videographer operating cams and production for the weekly services. Our guest today is Kevin Weiers, a visual brand marketing professional for Living Word. What Kevin says is cookie cutter. You can pick it up and transfer it seamlessly to your own branding and visual marketing to rock the customer engagement. Here is only a smidge of what you will glean today from Kevin: 1. Get a response. Marketing is all about earning a response and rebranding is not always the answer. 2. Brand consistency is important across all the channels. 3. Empower the client and customer to evoke emotion. 4. Ask for feedback! Before a rebranding, which can easily fail, do the research. 5. Make a connection to the vision. We're so thankful of Kevin's time to be with us today. He shares some #RockHot insights that teach, and you can be his student. Take a listen!

You can connect with Living Word Christian Center, Minnesota this way:

Facebook -- https://facebook.com/livingwordmn

Instagram -- @livingwordMN

Twitter (in the title)

131 επεισόδια

#Business #Marketing #Podcasting #Tech #Blogging #Contentmarketing #Jaymesoulati #Johngregoryolson #Multichannelmarketing #Publicrelations #Sales #Socialmedia #Strategy #Jayme Soulati and John Gregory Olson #Jayme Soulati #John Gregory Olson #DigitalMarketer