Pricing well with Ben Johnson

The Happy Startup School

In our community of purpose-driven entrepreneurs, we have many founders who want to create a positive impact with their valuable products and services but are hampered by how they price. This affects both their financial and energetic sustainability. Do you feel unconfident and apologetic in the way you price your products and services? Are you struggling to grow your business because you’re always scrabbling for new customers? If so, this episode is for you. Laurence and I are joined by Ben Johnson - founder, investor, mentor and pricing coach. He shares with us five principles to help you price well. We discuss what they mean and share stories from our agency days to illustrate each point. This is an incredibly valuable conversation no matter where you are in your entrepreneurial journey. You'll find some useful tips and stories that will unlock your pricing challenges and help you become more confident and therefore more profitable. The principles we cover are: 1. Get out of your own way 2. Price the person and not the job 3. Give different price options 4. Provide a pricing anchor point 5. Always deliver value