))
How a Focus on Audience Turned Business Insider Into a Massive Success
Manage episode 310701893 series 3069113
Το περιεχόμενο παρέχεται από το Grow Wire. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Grow Wire ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Business Insider’s Chief Revenue Officer and Publisher, Pete Spande, joins us on this episode of “The Grow Wire Podcast'' to discuss the company’s growth and success as well as the current state of media and publishing. Spande starts off by explaining Business Insider (4:00) before diving into the company’s business model (8:00) and how it (successfully) diversifies across advertising, subscriptions and areas like licensing, production and affiliate and ecommerce partnerships (14:18). He then explains the importance of testing new ideas before fully understanding their outcome, as Business Insider recently experienced with its trucking beat (24:26), and how those experiments can transform any industry (39:39). Finally, he hits on the importance of technology in media, but not so much as to interfere with the media’s purpose (43:51), and why the future of media is as vibrant and important as ever (48:45).
For More, Follow Us Here:
Business Insider
Website: http://businessinsider.com/
Pete Spande
LinkedIn: https://www.linkedin.com/in/peter-spande-6930021/
Fritz Nelson
LinkedIn: https://www.linkedin.com/in/fritznelson/
Twitter: https://twitter.com/fnelson
Grow Wire
LinkedIn: https://www.linkedin.com/company/grow-wire/
Twitter: https://twitter.com/GrowWire
Instagram: https://www.instagram.com/growwire/
Facebook: https://www.facebook.com/GrowWire/
20 επεισόδια
Μοίρασέ το
