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What Content Should You Produce to Generate Leads? First 3 months of content strategy
Manage episode 346039395 series 3411855
Το περιεχόμενο παρέχεται από το Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In Episode 3 of Grow and Convert Deep Dives, we took a question from Elliott Davidson, where he asked us: "What are your go to posts you know straight out of the gate will help you start lead generation for a new client engagement? Even better if they have no domain rating (DR) for the purposes of this conversation. i.e. founder story backed in with pain points etc." and answered it using 3 different company examples.
In this episode we explained how we would think about forming a blog content strategy in the first few months of a client engagement, specifically what topics we'd go after, what keywords we'd target, and more!
Sections of the episode:
0:00 Intro
4:35 How customer research ties into content strategy
10:05 A High-level overview of our content strategy
11:28 ParcelMaster content strategy
20:07 Quick note about selling in blog posts
23:33 Making SEO content interesting
26:54 What are disruption stories? And how we use them
36:25 Case Study Buddy Content Strategy
48:55 Summarizing the first 3 posts we’d produce for Parcel Master
51:33 Devesh’s “Rant”
54:03 Summarizing Case Study Buddy’s first 3 pieces
55:44 Testbox.com content strategy- rapid-fire
Websites we case studied:
https://parcelmaster.com/
https://casestudybuddy.com/
https://www.testbox.com/
Articles we shared
Rainforest QA disruption story: https://www.rainforestqa.com/blog/acc...
Work with our content marketing agency
https://www.growandconvert.com/conten...
Take our content marketing course
https://www.growandconvert.com/top-co...
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