Hustle: Purpose Over Paycheck: The Emotional Operations of an Ad Agency (Guigo Sanchez, THIRD EAR)

The Funsize Show

Το περιεχόμενο παρέχεται από το Anthony Armendariz. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Anthony Armendariz ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

4+ y ago 40:13

MP3•Αρχική οθόνη επεισοδίου

Guigo Sanchez is the Creative Director at THIRD EAR — previously known as LatinWorks — an agency that specializes in creating advertising for the U.S. Hispanic audience. Born and raised in Mayagüez, Puerto Rico, he is the husband of Mari Chamoun (Managing Director at Funsize), and father to Julia Elena Sánchez Chamoun. After completing his psychology degree in Puerto Rico, Guigo moved to Austin to study advertising and decided to stay forever (for now). He enjoys dad life, music, computers, food and personal finance.

In this episode, we discuss:

How studying psychology affects advertising
Speaking to different audiences and cultures in advertising
The top skills needed for creative directing
Imagination as a skill
Hispanic marketing and advertising
Maintaining belief in the value of creativity
The temporary nature of advertising and design
What does "partner" mean in the advertising world
Commitment in professional relationships
The emotional operations of an organization

Visit the Funsize website
Subscribe to The Funsize Digest

101 επεισόδια