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Dr. Rachel Lawes: Unspoken Lawes
Manage episode 421177299 series 3577372
Το περιεχόμενο παρέχεται από το Keith Smith. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Keith Smith ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this show, we discuss the unspoken signs of success; in
leadership, branding, and work and personal relationships.
Semiotics is the study of signs and symbols and their use or
interpretation and my guest - Dr Rachel Lawes is a social psychologist
specializing in the interface between individuals and consumer culture. She is
a Fellow of the Market Research Society and her latest book "Using
Semiotics in Retail: Leveraging Consumer Insight to Engage Shoppers and Boost
Sales" makes her the ideal person to tackle this subject.
This show is packed with insights that will give your brain
a load of new wrinkles, including:
Those leaders with high EQs
How to make the best of a cold
Why Christmas decorations are like viruses
The delirium of duty free
Top down and bottom up semiotics
Elite Waitrose shoppers
Creating a reality that others will follow
The downside of tech driven relationships
Semiotics and the pharmaceutical sector
The baboon that finds lost things
The horrors of The Bible
Show notes:
Dr Rachel’s LinkedIn profile: https://www.linkedin.com/in/rachellawes/
Buy the book ‘Using Semiotics in Marketing: How to Achieve
Consumer Insight for Brand Growth and Profits’: https://www.amazon.com/Using-Semiotics-Marketing-achieve-consumer/dp/1789662079
Learn more about your ad choices. Visit megaphone.fm/adchoices
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