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Laurie Moldawer - How to Turn A Small Business Into A Big Success
Manage episode 422433946 series 3568670
Το περιεχόμενο παρέχεται από το Marcus J Freed. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Marcus J Freed ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Today's episode is with Laurie Moldawer, the founder of Park City Culinary Institute.
During the episode, we discussed:
* Learning quickly from failures, like paying lots to promote classes when few people showed up.
* Finding out what people want, rather than what you *think* they want.
* “Spending money is the trick to making money” - knowing where to spend it.
* Making good decisions with your time so that you can accelerate growth.
* Getting very clear on your ideal customer - what the local cultural issues and needs are, being aware of it and catering to it accordingly.
* Identifying the acquisition cost of your customer, knowing what the customer ‘lifetime’ value is, and using that information to shape your marketing spend.
* The importance of referral marketing through happy customers - making sure that your customers are *ecstatic* so that people refer their friends.
* Pivoting your business as the market changes.
* Automating marketing.
***
Laurie Moldawer is the founder of Park City Culinary Institute. Her school helps people start and grow food-related businesses, and has some famous alumni including the founders of Crumbl Cookies and Kodiak Cakes. Born in NYC, Laurie is a graduate of le Cordon Bleu in Paris and moved to Utah to become a better skier.
Freedthinking is a growth marketing agency based in Los Angeles. Discover more at www.freedthinking.com.
Instagram: @freedthinking and @marcusjfreed
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