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Healthy Grains, Wealthy Gains with Tamara Ketchian
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Manage episode 376746035 series 2928125
Tamara Ketchian lives in Orange, CT and sells gluten-free vegan granola with her cottage food business, Wildwood Granola.
Tamara started her granola business in 2021 after years of making healthier granola for her family. After being a long-time stay-at-home mom, she was finally ready to do something for herself.
In the past two and a half years, her business has grown substantially and she recently won a pitch competition where she received a $10k business grant to help grow her business!
She has now expanded into a commercial kitchen so that she can sell in stores, ship nationwide, and keep pursuing her long-time dream of building a successful food business.
What You’ll Learn
- How Tamara went from a stay-at-home mom to successful entrepreneur
- Why most granola is actually unhealthy for you
- How to get a cottage food license in Connecticut
- The mindset you need to have as an entrepreneur
- The challenge with finding work-life balance as an entrepreneur
- Why you shouldn’t try to cater your products to everyone
- An alternate strategy to raising prices
- Why recurring customers are the lifeblood of a business
- How to streamline the packaging process
- Where to get ingredients and packaging for granola
- What you need to consider when labeling products
- Why a commercial kitchen can be “life changing”
- How to adapt recipes to a commercial kitchen
- What you need to consider when finding a commercial kitchen
- Resources for learning how to expand into wholesale
- How to win a pitch competition
Resources
Wildwood Granola website (Facebook | Instagram)
Women’s Business Development Council
Connecticut Small Business Administration
Recommended Stores:
- Aurora (nuts and seeds)
- Nuts (dried fruit)
- WebstaurantStore (coconut oil & Bob’s Red Mill)
- Amazon (craft paper bags)
Free Tutorial: How To Build a Great Website In 1 Hour

A lot of entrepreneurs still think they need to spend money to get a good website, and that is simply not true anymore.
I created this free tutorial that will walk you through how to set up a totally free website on Square Online in less than an hour!
Get full show notes and transcript here: https://forrager.com/podcast/97
135 επεισόδια
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 25, 2025 22:08 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 376746035 series 2928125
Tamara Ketchian lives in Orange, CT and sells gluten-free vegan granola with her cottage food business, Wildwood Granola.
Tamara started her granola business in 2021 after years of making healthier granola for her family. After being a long-time stay-at-home mom, she was finally ready to do something for herself.
In the past two and a half years, her business has grown substantially and she recently won a pitch competition where she received a $10k business grant to help grow her business!
She has now expanded into a commercial kitchen so that she can sell in stores, ship nationwide, and keep pursuing her long-time dream of building a successful food business.
What You’ll Learn
- How Tamara went from a stay-at-home mom to successful entrepreneur
- Why most granola is actually unhealthy for you
- How to get a cottage food license in Connecticut
- The mindset you need to have as an entrepreneur
- The challenge with finding work-life balance as an entrepreneur
- Why you shouldn’t try to cater your products to everyone
- An alternate strategy to raising prices
- Why recurring customers are the lifeblood of a business
- How to streamline the packaging process
- Where to get ingredients and packaging for granola
- What you need to consider when labeling products
- Why a commercial kitchen can be “life changing”
- How to adapt recipes to a commercial kitchen
- What you need to consider when finding a commercial kitchen
- Resources for learning how to expand into wholesale
- How to win a pitch competition
Resources
Wildwood Granola website (Facebook | Instagram)
Women’s Business Development Council
Connecticut Small Business Administration
Recommended Stores:
- Aurora (nuts and seeds)
- Nuts (dried fruit)
- WebstaurantStore (coconut oil & Bob’s Red Mill)
- Amazon (craft paper bags)
Free Tutorial: How To Build a Great Website In 1 Hour

A lot of entrepreneurs still think they need to spend money to get a good website, and that is simply not true anymore.
I created this free tutorial that will walk you through how to set up a totally free website on Square Online in less than an hour!
Get full show notes and transcript here: https://forrager.com/podcast/97
135 επεισόδια
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