Abbot's Founder Kerry Song on Her Plant-Based Journey

The Forbes Books Podcast with Joe Pardavila

Kerry Song joins Joe to discuss her entrepreneurial journey in founding Abbot's, a plant-based meat company. Kerry outlines how various experiences, from working on Wall Street to becoming an executive for Tony Robbins, led her to eventually start her own mission-driven business. The catalyst for Abbot's came when Kerry was diagnosed with an autoimmune disease that severely impacted her health. She went on a strict whole-food, plant-based diet, which greatly improved her condition. Craving her favorite meat dishes but wanting healthy plant-based alternatives, Kerry saw a need in the market and began developing Abbot's meat-free products using real, trustworthy ingredients. Kerry explains the multi-year process of iterating Abbot's recipes, getting customer feedback, going through an accelerator program, and eventually officially launching the company. She discusses the plant-based industry and shares what's next for the fast-growing Abbot's brand, including an upcoming major product release. Kerry emphasizes that Abbot's is about serving its health- and environmentally-conscious customers, whether vegan or simply trying to make better choices.