TFS#104 - Sabin Mathew, 820M Youtube Views, Cash Cow YT Channels, Scaling Educational Content and Lesics Founder
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Sabin Mathew is the Founder and Director of Lesics Engineers Pvt Ltd & Sabins School.
Sabin has an IIT Delhi post-graduate in 2012. At Lesics, they aim to provide quality engineering education. Their videos are designed to clear misconceptions, create a passion for engineering and explain complicated technologies in a simple way.
Visit https://www.youtube.com/c/Lesics to learn more!
CHAPTERS:
00:00 Intro
00:25 Meet Sabin Mathew
01:35 Dubbed YouTube Channels
02:20 Fluctuating Views
03:20 Revenue Forecasting
05:10 Topics On-Demand
07:10 Video Production Process
08:00 YouTube CPM
09:40 The Engagement Game
13:00 Video Production Cost
14:25 Quality vs Quantity
15:50 Facebook Monetization
17:15 LinkedIn Learning
19:30 Return On Investments
21:45 Microsoft Learning
23:20 Marketing Online Courses
24:50 The LinkedIn Advantage
26:20 The Death Of Facebook
26:50 TikTok Supremacy
28:10 Taking A U-Turn
30:20 Online Course Investments
31:35 Online Course Longevity
32:50 Online Course Demand
35:10 Developing Own Platform
36:45 The Khan Academy
38:05 Brilliant.org
39:00 How It All Began
40:45 Online Course Packaging
41:45 Business Model Transitioning
42:50 Role Models
43:55 Social Media Handles
45:00 LinkedIn Posting Etiquette
46:15 TikTok Hacks
47:50 TikTok Conversion rates
49:05 The LinkedIn Algorithm
51:10 YouTube For Marketing
52:40 YouTube Branding Strategy
54:10 Starting A New Chapter
54:30 Outro
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