[Year In Review]

The Firebelly Social Show

Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning, top-ranked agency that helps founders of mission-driven food and beverage brands grow their businesses and connect with their audiences through social media marketing. Duncan has worked in marketing for 30 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with top brands, including Netflix, Fiji Water, and Sony. Duncan is also the host of the Firebelly Social Show, a podcast featuring leaders and top entrepreneurs in the food and beverage space who are on a mission to make the world a better place.

Arnelle Mitchell is the Marketing Manager at Firebelly Marketing, actively involved in the ads program, working on full-funnel campaigns with a focus on conversions. Her goal is to make a positive impact on the world. Arnelle is recognized for her marketing expertise and innovation and strives to stay current on the ever-changing marketing landscape. By staying up-to-date on the latest marketing trends, attending conferences, scouring industry publications, and networking with other professionals, she stays relevant in the space. As the Founder of Discover Astro Yoga, her love for yoga has taught Arnelle the value of mindfulness and self-reflection, which she applies to her daily work life.

In this episode…

The food and beverage industry is one of the most competitive and dynamic global markets. With the constant evolution of consumer preferences and the ever-changing market trends, food and beverage brands must stay ahead of the curve to succeed. Building a thriving food and beverage brand requires a unique approach, creativity, and careful planning.

Throughout the year, Duncan Alney and Arnelle Mitchell have interviewed various food and beverage entrepreneurs to understand their unique strategies for success. Sharing some of their fan-favorite episodes, they have discovered that understanding your target customers and their preferences is crucial. Most of these brands focus on providing high-quality, healthy, and sustainable products that align with their company values and the values of their target audience. To streamline operations and increase efficiency, they also use social media platforms to create engaging content to interact with customers, invest in branding and packaging, and leverage technology.

On this episode of the Firebelly Social Show, Dr. Jeremy Weisz of Rise25 interviews Duncan Alney and Arnelle Mitchell of Firebelly Marketing about their podcast year in review. They discuss the lessons they have learned from various interviews with different food and beverage entrepreneurs, the success strategies for these brands, and how to build community and sales for CPG food and beverage brands.