Fandom has become the engine of contemporary culture and commerce. It’s everywhere. From the hype culture of music and entertainment to the business valuations of Tesla. And it’s redefining the relationship between brands and consumers. “Fans” behave in fundamentally different ways than “consumers.” Fandom activates our need to be a part of something larger than ourselves, while simultaneously deepening our sense of individuality. In this series, we dig into all things fandom. We talk with cultural experts about how brands can use the power of fandom to create lifetime value. When done right, fandom is a shortcut to lasting love. Hosted by Jonathan Hanson, CCO of Unconquered, a creative agency using the emotional power of fandom to transform brands. This podcast is a follow up to a report, Decoding Fandom, Unconquered's official primer on contemporary fandom, outlining insights for understanding and building connections between fans and brands. https://www.fandom.weareunconquered.co/decoding-fandom-insights-strategies