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Ep. 16: Marketing Plans Made Simple with Heidi of Evolve Your Wedding Business
Manage episode 432041572 series 3570878
Το περιεχόμενο παρέχεται από το Becky Hart. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Becky Hart ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Heidi Thompson, founder of Evolve Your Wedding Business, joins Becky on the podcast to share her expertise on marketing plans in the wedding industry. Heidi breaks down the five key components of creating a marketing plan: setting goals, defining your ideal client, getting clear on your messaging, the how/strategy, and evaluation/review. Learn how to create a marketing plan for your wedding business, what a marketing plan should consist of, and how to stick to it! Heidi also highlights the upcoming Book More Wedding Summit, a free online conference for wedding professionals of all types to learn strategies for booking more clients. There will be 30 wonderful industry speakers sharing their knowledge (including Becky, who will be speaking on networking!) Key Takeaways
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- Attract and book the right clients while building a business that provides freedom and flexibility.
- Break down your marketing plan into five key components: goal, ideal client, messaging, strategy, and evaluation.
- Separate CEO and worker bee roles to make strategic decisions and focus on implementation.
- Join the Book More Wedding Summit to learn strategies for booking more clients in the wedding industry.
- Evolve Your Wedding Business
- Evolve Your Wedding Business Podcast
- Evolve Your Wedding Business on Instagram
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