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What It Was Like to Be an Early Advertiser on Google
Manage episode 433178682 series 3561734
Το περιεχόμενο παρέχεται από το Sturm Media LLC and Edward Sturm. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Sturm Media LLC and Edward Sturm ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
E400: Val Katayev was a 19-year-old immigrant kid who quickly lost a month’s worth of pay in a single day trying to figure out Google Ads during its early days.
“I woke up to a $5,000 loss. Did I just lose a month's worth of income in my sleep? Yes, I did. I spent $6k on ads to generate $1k of revenue.”
He was the only employee… and he was living in a basement.
But he kept trying to figure it out. He believed there was something there.
And at 19 years old, he ended up building a Google Ads business that quickly made $30 million in profit.
This is his story.
Read it: https://x.com/ValKatayev/status/1820173964393742507
00:00 A Huge Loss and a Big Comeback 00:22 Val Katayev's Marketing Philosophy 01:09 Celebrating 400 Episodes 01:31 The Beginning of Val's Success 05:36 The Big Loss 06:15 Finding Success 08:38 The Google Era 11:14 New Opportunities 12:12 Reflections
#performancemarketing #digitalmarketing #googleads #entrepreneurship
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
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