Revolutionizing the Sales Landscape through Design Thinking

The Disruptor Podcast

In this Throwback Thursday edition of The Disruptor podcast, co-hosts Jan Almasy and John Kundtz interview Ashley Welch, co-founder of Somersault Innovation and author of “Naked Sales.”
They discuss how design thinking can transform traditional sales techniques by building empathy, uncovering insights, and accelerating revenue growth.
Ashley explains how she helps sales teams move from pushing products to co-creating solutions tailored for each customer.
Quotes:
“Design Thinking Tools in the Hands of Sales Professionals is like putting Miracle-Gro on plants.” The iterative process helps you discover customer needs.
“When the buyer's process and the seller's process align, you are actually both working towards the same goal.” Remove friction by understanding motives.
“Stop playing the forecast game.” Obsess over customers, not projections, to drive organic business growth.
Key Points Discussed:

• The fundamentals of integrating design thinking into sales.
• Techniques to foster deeper customer relationships.
• The importance of empathy in understanding customer needs.
• Real-world examples of successful design-thinking applications in sales.
• Future trends in sales strategies and customer engagement.

Dive Deeper:
Check out her book, NAKED SALES: How Design Thinking Reveals Customer Motives and Drives Revenue, and how it helps teach the client about big-picture visions found through baby steps.
Connect directly with Ashley Welch on LinkedIn to continue the conversation and share your experiences or questions about Design Thinking and Sales.
Read our Meium.com Story, “How to Get from Empathy to Transformation,” and learn about the five-s

Comments or Questions? Send us a text

***
Engage, Share, and Connect!
Spread the Word: Valuable insights are best when shared. Share this episode with peers who may benefit from it if you find it insightful.
Your Feedback Matters: How did this episode resonate with you? Share your thoughts, insights, or questions. Your engagement enriches our community.
Collaborate with The Disruptor and connect with John Kundtz.
Quick Connect Call: Dive deeper into the discussion. Book a 15-minute chat with John Kundtz -> Schedule here.

Stay Updated: Don't miss out on further insights. Subscribe to our YouTube Channel and our Blog
Twitter: @TheDisruptor
LinkedIn: The Disruptor Podcast
Got a disruptive story to share? We're scouting for remarkable podcast guests. Nominate a Disruptor
Thank you for being an integral part of our journey. Together, let's redefine the status quo!
Tips are welcomed and appreciated, too!

Κεφάλαια

1. Design Thinking and Sales (00:00:00)

2. Design Thinking in Sales and Marketing (00:03:58)

3. The Art and Science of Sales (00:14:39)

4. AI and Humanizing Sales (00:27:01)

5. Sales Strategies and Design Thinking (00:34:09)