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Το περιεχόμενο παρέχεται από το Scalable Media Network. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Scalable Media Network ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
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Lessons Learned From Losing $400,000 With Aaron Parkinson

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Manage episode 407702547 series 2385502
Το περιεχόμενο παρέχεται από το Scalable Media Network. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Scalable Media Network ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

You have to assume, if it can happen to MGM, it can happen to anyone.


Getting hacked is practically inevitable these days.


And too many individuals and even business owners are operating like it won’t happen to them.


Sharing passwords, not having 2FA turned on, and even having little oversight of who else has access to your accounts are no longer viable options.


After a hack that resulted in a $400,000 loss, Aaron Parkinson, CEO of 7 Mile Media SEZC, had to learn the hard way that when it comes to cyber security, it’s ‘better to invest 1% of your gross revenue in cyber security than to be wiped out in one shot.’


Aaron has hired a company to ensure that it doesn’t happen again, but even though they assured him, the chances of it happening again are still high. They’re just there to make sure it’s mitigated as quickly as possible next time.


As it stands, cyber security is now a necessity for businesses. Especially those heavily reliant on digital marketing and platforms like Meta for revenue.


So, the question is, are you protected?


“The biggest security issue you have is humans. It's not software. No, it's Sally. The receptionist has an admin account and she got hacked.”


- Aaron Parkinson

Key Takeaways:

00:00 The Harsh Reality of Cybersecurity Threats

03:39 The Devastating Impact of Sophisticated Hacking on Businesses

07:31 Strategies for Enhancing Cybersecurity and Protecting Your Business

19:50 The Importance of Proactive Cybersecurity Measures


Connect with Aaron Parkinson

LinkedIn - https://www.linkedin.com/in/aaron-parkinson-99044610/

Website - https://7milemedia.com/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

309 επεισόδια

Artwork
iconΜοίρασέ το
 
Manage episode 407702547 series 2385502
Το περιεχόμενο παρέχεται από το Scalable Media Network. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Scalable Media Network ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

You have to assume, if it can happen to MGM, it can happen to anyone.


Getting hacked is practically inevitable these days.


And too many individuals and even business owners are operating like it won’t happen to them.


Sharing passwords, not having 2FA turned on, and even having little oversight of who else has access to your accounts are no longer viable options.


After a hack that resulted in a $400,000 loss, Aaron Parkinson, CEO of 7 Mile Media SEZC, had to learn the hard way that when it comes to cyber security, it’s ‘better to invest 1% of your gross revenue in cyber security than to be wiped out in one shot.’


Aaron has hired a company to ensure that it doesn’t happen again, but even though they assured him, the chances of it happening again are still high. They’re just there to make sure it’s mitigated as quickly as possible next time.


As it stands, cyber security is now a necessity for businesses. Especially those heavily reliant on digital marketing and platforms like Meta for revenue.


So, the question is, are you protected?


“The biggest security issue you have is humans. It's not software. No, it's Sally. The receptionist has an admin account and she got hacked.”


- Aaron Parkinson

Key Takeaways:

00:00 The Harsh Reality of Cybersecurity Threats

03:39 The Devastating Impact of Sophisticated Hacking on Businesses

07:31 Strategies for Enhancing Cybersecurity and Protecting Your Business

19:50 The Importance of Proactive Cybersecurity Measures


Connect with Aaron Parkinson

LinkedIn - https://www.linkedin.com/in/aaron-parkinson-99044610/

Website - https://7milemedia.com/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

309 επεισόδια

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