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5. Ad Standards & the Google Debacle
Manage episode 371744108 series 3393960
Το περιεχόμενο παρέχεται από το The Digital Distillery. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Digital Distillery ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Welcome to the latest episode of The Digital Distillery Podcast, where we dive deep into the surprisingly not at all dull world of advertising standards. In this episode, we unravel the origins of advertising standards, exploring their crucial role in shaping the digital media and advertising landscape.
We go over the IAB's new ad portfolio and have a look at how the standards look today
But what happens when companies neglect to adhere to these standards? Who suffers?
And what about when it is the industry's biggest name that's accused of shirking their own standards?
Listen to find out!
References & Further Reading:
The Digital Distillery Ep on Ad Fraud
IAB - New portfolio guidelines
Blog - IAB Tech Lab's controversial definition of instream vs outstream
History of Advertising Standards
Adalytics Report
Blog - Why are IAB standards important
Blog - Instream vs Outstream Ads
Googles Response
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
You can follow us on:
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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner
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