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Four Ways to Measure Your Digital Customer Success Program | Episode 070
Manage episode 440390736 series 3479744
Το περιεχόμενο παρέχεται από το Alex Turkovic. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Alex Turkovic ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Monthly Scale and Digital Meetup: https://digitalsuccess.gradual.com
The Ultimate Guide to Digital CS: 4 Pillars for Success w/ Alex Turkovic & Jan Young: https://zoom.us/webinar/register/6817263533053/WN_GqOn3y7JSZWBt_YM3i87kw#/registration
In today's show...
Measuring Digital Customer Success can be an elusive thing. It necessitates borrowing from all manner of different practices in order to do it effectively.
In this solo episode, I break down four areas of focus for establishing KPIs in DCS:
- Traditional CS Metrics
- Marketing Campaign Metrics
- Program Specific Measures
- Attribution
Chapters:
- 00:00 - Intro
- 01:14 - News
- 03:04 - Measuring your Digital CS Program
- 04:28 - Traditional CS Metrics in Digital
- 06:57 - Marketing Campaign Metrics
- 08:31 - Digital CS Program Specific Metrics
- 10:44 - Attribution
- 12:09 - Examples of Measuring Attribution in DCS
- 17:04 - How do you action unengaged accounts/contacts?
- 20:18 - Recap
Enjoy! I know I sure did.
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Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
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This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
Κεφάλαια
1. Four Ways to Measure Your Digital Customer Success Program | Episode 070 (00:00:00)
2. Measuring Digital Program Success (00:00:03)
3. Enhancing Digital Program Metrics and Results (00:10:16)
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