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How the 2016 Presidential Election Will Impact Brands
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Το περιεχόμενο παρέχεται από το Rainmaker.FM, Rainmaker.FM: The Digital Marketing, and Sales Network. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Rainmaker.FM, Rainmaker.FM: The Digital Marketing, and Sales Network ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Vinny Minchillo could well give “The Most Interesting Man in the World” a run for his money. Here’s why …
Vinny Minchillo, principal at Glass House Strategy, is a top Republican political advertising consultant, having led efforts for Rick Perry, Mitt Romney and George W. Bush. He is also a lawn mower racer; an award-winning novelist; a Wheel of Fortune winner and a vintage typewriter enthusiast.
Having started his career in brand marketing for the likes of Subaru and JC Penney, he has taken a candidate s name recgonition from 17% to 85% in a single ad, introduced the world to Joel McHale, and has been called “false and foolish” by the Chinese News Agency.
In this 38-minute episode Vinny and I discuss:
- The slow adoption of digital in politics
- Will the 2016 elections and the Summer Olympics be a perfect storm that drives ad CPMs through the roof?
- What brand marketers can learn from election campaigns
- How brands can tap into the inherent voter (and consumer) frustration we re seeing manifest in the campaigns
- Whether brands should reference politics in social and viral marketing
- Why no one should be surprised at the ascent of Donald Trump as an outsider candidate
Listen to The Digital CMO with Mike Orren below ...
The Show Notes
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