MasterTips: Developer-led growth

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

Το περιεχόμενο παρέχεται από το SlashData. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον SlashData ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

3+ y ago 41:29

MP3•Αρχική οθόνη επεισοδίου

Theme of the week:

Developer-led business growth

Today's Under the Hood of Developer Marketing podcast episode is called “Developer-led business growth". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals.

This time around, we brought together 4 industry leaders to discuss what developer-led means to them in a panel held on June 9 during the Future Developer Summit Episode 2.

Tyler Jewell, Managing Director at Dell Technologies Capital

Kimberlee Archer, Head Of Global Marketing - Augmented Reality & Camera at Snap Inc.

Patrick Chanezon, GM, Cloud Developer Advocacy at Microsoft

Emilio Salvador, PM, Cloud Developer Advocacy at Google

Host: Andreas Constantinou, CEO & Founder at SlashData

Some of the topics discussed are:

What are the new audiences and how are they different?
GenZ developers, creators, citizen developers
Developers vs creators
What "developer-led" means
Low-code platforms
How are organisations adapting to new audiences
How are we moving from apps to platform and from consumers to developer audience

And more!

Listen to this episode to see what "developer-led" businesses prioritise in their strategies.

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#Business #SlashData #Question Of The Week