S11E10: Activism in AI with Google’s Ovetta Sampson

The Design Of Business | The Business of Design

Ovetta Sampson is the Director of User Experience Machine Learning at Google. In December 2023, Business Insider named Ovetta to their AI 100, a list of the 100 most influential people working in artificial intelligence. Her inclusion on that list is a refreshing addition. Ovetta approaches her work with generative AI and machine learning as an activist, with a commitment to humanity and ethics.

In the final interview episode of the 11th season of DB|BD, Jessica Helfand and Ellen McGirt sit down with Ovetta to talk about why awareness of how AI is made is the first step towards holding it, and the people who make it, accountable. Ovetta also shares more about her mantra “Skynet not yet”, why we all should have an expectation that our data will be used responsibly and how her dad’s Commodore 64 launched her programming journey

On this season of DB|BD, co-hosts Jessica Helfand and Ellen McGirt are observing equity by highlighting the “redesigners” — people who are addressing urgent problems by challenging big assumptions about how the world can and should work — and who it should work for.

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Ovetta Sampson’s website.

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