Driving Low-Cost Deposits that Deliver l Velocity 2023

The CU Lab with NAFCU Services

Many credit union executives assume that once they acquire new members, those members will embark on a journey to become loyal and profitable account holders. This assumption is often wrong. If those new members never fully onboarded or engaged with your credit union, then they’re costing you money. So merely “winning the account” doesn’t really count. A successfully onboarded member will generate more deposit activity, use more products and services with your credit union and stay with you longer. In this podcast, Steve Swanston from Velocity Solutions explains how our current interest rate environment is creating both a critical need and a massive opportunity for credit unions to optimize their entire retail performance—from acquisition to retention. And a key part to that performance is driving more low-cost deposits that deliver!