The Competitive Advantage of Social Media

The Crexi Commercial Real Estate Podcast: Conversations in All Things CRE

This episode explores exciting new marketing trends and the business advantages of storytelling with Jade Shenker, Commercial Agent at SERHANT.

The Crexi Podcast explores various aspects of the commercial real estate industry in conversation with some of the top CRE professionals in the space. In each episode, we feature different guests to tap into their wealth of CRE expertise and explore the latest trends and updates from the world of commercial real estate.

In this episode, Crexi's Ashley Kobovitch dives into the world of commercial real estate with strategy specialist and top 30 under 30 NAR advisor, Jade Shanker. Showcasing her experiences as a broker in New York City managing over 500 million in luxury assets, Jade shares how she utilizes a unique approach to providing her clients, including celebrities and luxury brands, the best service possible. Jade also emphasizes the power of social media and digital platforms in the real estate industry, and provides valuable advice for people entering the business.

Their wide ranging conversation includes:

00:04 Introduction and Guest Background

01:33 Jade's Journey into Commercial Real Estate

04:09 The Importance of Creativity and Failure in Real Estate

10:13 Building and Maintaining Client Relationships

13:34 Working with High-End Clients and Brands

22:19 Creating Value for Clients and Favorite Transactions

28:10 Leveraging Social Media in Commercial Real Estate

29:04 The Power of Social Media in Real Estate

29:20 Personal Experiences and Success Stories

30:31 The Importance of Being Authentic and Engaging

31:18 The Art of Capturing Attention

31:45 The Impact of Personal Connection

33:00 The Role of Social Media in Commercial Real Estate

33:53 Advice for Younger Brokers and Newcomers

36:51 Current State of the Commercial Real Estate Market

37:10 Opportunities and Challenges in the Current Market

43:23 Advice for Investors and Brokers

50:37 Misconceptions about the Industry

53:40 Final Thoughts and Sign-offs

About Jade Shenker:

Jade Shenker is a NYC socialite and strategist who's made her name as an NAR Top 30 Under 30 real estate advisor and investor.

After managing $500M+ in luxury assets, Jade joined the SERHANT team, focusing on commercial, investment, and ultra-luxurious unique assets. Jade's high-profile clients include athletes, Grammy-nominated producers, LVMH brands, Dom Perignon, Netflix actors, and fashion icons.

Raised by NYC real estate developers, she's served as a board member for planning and zoning committees. Her media team's combined platform currently hits around 20 million viewers nationwide.

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For show notes, past guests, and more CRE content, please check out Crexi’s blog.

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