Building Brand Connections to Consumers With Kimberly-Clark’s Stacie Medley and Epsilon’s Meggie Giancola

The CPG Guys

The CPG Guys are joined by Stacie Medley, Sr Director of Integrated Media & Agency Relations at Kimberly-Clark & Meggie Giancola, SVP of CPG at Epsilon.
This episode is sponsored by Epsilon.
Follow Stacie Medley on LinkedIn here: https://www.linkedin.com/in/stacie-medley-6529507/
Follow Kimberly-Clark on LinkedIn here: https://www.linkedin.com/company/kimberly-clark/
Follow Meggie Giancola on LinkedIn here: https://www.linkedin.com/in/meggie-giancola/
Follow Epsilon on LinkedIn here: https://www.linkedin.com/company/epsilon/
Follow Epsilon online here: https://www.epsilon.com/us
Kimberly & Meggie answer these questions:

1. Take us through your own careers and how you got to the respective roles you are at today?
2. Would love to hit up the topic of leadership - both of you lead important outcomes for your companies and for the consumer in our industry. What does that word mean to you and how do you value leadership?
3. When did you two start working together - what is the strength of the partnership between both of the brands and what do you count on from each other?
4. Drumroll for our favorite topic itself - retail media. What’s new, what’s changed and what’s evolving in your partnership that delivers for the consumer and for the retailer?
5. The omnichannel world is 24-7 and 360 in terms of how she connects, how she shops, where she discovers and where she browses - shopping baskets are very fragmented. How does Epsilon help build a consistent view of consumers, showing her connections cross channel?
6. Stacie, as the Integrated Media Lead (IML) at a company with a number of the most beloved brands in the world, what advice do you share with your brand partners to build connections with consumers that last?
7. Meggie - you use the sentence ‘were all humans first’ - what does this mean in business everyday? Stacie - do you have your own version of this?
8. Finally, let’s ask you both to look future forward. What trends are you both following and coaching others to follow?

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