Build a Brand: Why It’s As Crucial as Your Systems and Processes | E345

The Construction Leading Edge Podcast

Το περιεχόμενο παρέχεται από το Todd Dawalt. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Todd Dawalt ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

3M ago 55:45

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EPISODE 345: What makes a construction company attractive to customers?

In this week’s episode, we’re joined by Anthony Perera, a serial entrepreneur who has successfully built and sold multiple businesses, including a popular mud racing magazine and a multi-state HVAC company.

Today, Anthony shares his journey from his first venture at 19 to his current role in the private equity firm Exuma Capital Partners.

He offers valuable brand-building insights and explains why it’s as crucial as your systems and processes for scaling a business.

Tune in now to discover the secrets behind Anthony’s success and learn how you can apply them to your business.

Let’s jump right into it!

Key Takeaways:

Introduction (00:00)

From a mud racer to a magazine publisher (03:13)

What does it mean to build a brand first? (05:40)

How to build an attractive construction brand (07:53)

From 2 employees to 1,000 employees (10:53)

Documenting processes, tracking, & holding your team accountable (15:05)

How to properly hire and train your people (24:13)

Keys to building a sellable business (31:25)

Top tips when acquiring a business (36:13)

How to get people to buy into a new process (39:18)

Anthony’s private equity firm–Exuma Capital Partners (40:15)

Should you start a business from scratch or acquire an existing one? (45:11)

Rapid-fire questions with Anthony (47:08)

Episode wrap-up (53:16)

Additional Resources:

- Schedule your FREE business evaluation call with our team HERE

- Or send a text message to 877-755-2410 with the word “APPLY”

Keep up with Anthony

- Connect with him on LinkedIn HERE

Book Mentioned

- Traction: Get a Grip on Your Business by Gino Wickman

The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time.

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