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#73 Writing Epic Web Copy with Carmen Allan-Petale
Manage episode 378820576 series 3303403
Το περιεχόμενο παρέχεται από το Carmen Allan-Petale. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Carmen Allan-Petale ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
This week on the Committed Creative Podcast, I talk about how I help businesses bring their brands to life through engaging website copy.
I discuss the importance of creating engaging website content that keeps users on the page and leads to conversions, and how you need to clearly define the main call to action and make it prominent on the website.
Key takeaways:
- Clearly define the main call to action and make it prominent on the website.
- Align the website content with the user's search intent to reduce bounce rates.
- Optimise each service page for specific keywords to improve SEO.
- Leverage Google reviews to enhance the credibility and authority of the website.
- Maintain a consistent tone of voice throughout the website to create an authentic and engaging experience.
- Repurpose existing content to keep the website fresh and regularly updated.
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Want to find out more about what we do?
(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
You can check us out at www.redplatypuscreative.com
Or book in a free call and let's discuss we might be able to help you.
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