Secrets of Sustainable Marketing with Amina Pasha

The CMO Whisperer

My guest this week is Amina Pasha, CMO of Thrive Market. With more than a decade of experience in CPG marketing at P&G, followed by a pivotal role at The Honest Company, Pasha serves as the guardian of Thrive Market’s mission-driven, e-commerce powerhouse. Thrive Market is now celebrating its 10th anniversary this November 10th by humanizing the online grocery mission—making healthy and sustainable living easy and affordable for everyone. She is leading the marketing team to create a cohesive story across every member touchpoint and encouraging her team to focus on impactful advertising strategies.

Under her leadership, Thrive Market reached over 1 million members in 2020, became the largest grocer ever to receive B Corp certification, and provided more than $16 million in healthy groceries to those affected by food inequality. Now, in its 10th year, Thrive Market has more than 1.5 million paying members.

Pasha was listed in Forbes' third annual CMO Next 2021 list as one of the country's top marketing chiefs, recognizing her success in leading Thrive Market’s transformative, mission-driven marketing. She has also been honored as 'One to Watch' by Brand Innovators and recognized by Adweek for her notable career achievements. In 2022, she spoke at the Forbes CMO Summit on the importance of sustainable marketing at Thrive Market.

Pasha has revitalized the brand by refocusing on its core mission of promoting healthy, accessible, and affordable living. A graduate of the University of Pennsylvania, she began her career at PNC and later joined The Honest Company. Outside of Thrive, she mentors female leaders and has lived in over 13 countries. She currently resides in Los Angeles with her family and embraces an active, health-conscious lifestyle.