CBP 223: Bulletproof Your Healthcare Practice With A High-Ticket Offer

The Cash-Based Practice Podcast

Could your practice benefit from the noticeable injections of revenue a high-ticket offer can provide? This is one of my favorite strategies for recession-proofing, as it tends to appeal to affluent customers who are less price sensitive, and it can help make up for any slowdown in business during an economic downturn.

And that’s why this week’s podcast explains some highly effective approaches for marketing a costly program or package. You’ll hear how to leverage your existing list to promote the offer in a way that actually converts, and we’ll explore an easy strategy to pluck the lowest-hanging fruit with an irresistible email offer. Then you’ll hear how you can use a simple webinar to nurture all your warm leads so they’ll be willing to invest in a platinum-level offer.

This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

USEFUL INFORMATION:

Check out our Masterclass: How to Generate New and Return Patients via Email in Just 15 Minutes a Week