EP 9: Using KPIs Instead Of Vanity Metrics To Drive Marketing Decisions The Business Playdate podcast

EP 9: Using KPIs Instead of Vanity Metrics to Drive Marketing Decisions

12M ago 42:10

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Το περιεχόμενο παρέχεται από το Betsy Moorehead and The Business Playdate. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Betsy Moorehead and The Business Playdate ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.

This week, Lindsay and Betsy dive into the fundamental differences between vanity metrics and KPIs (key performance indicators) and which is best to use measuring results to drive marketing decisions. Vanity metrics, such as follower count, post likes, open rate, etc., may provide a momentary burst of dopamine but are not always the best metric to gauge your strategy. Instead, understanding your KPIs and what metrics will help you reach your business goals matters most. This episode is a great listen for marketing consultants looking to educate clients on proper analytics reporting.

The Business Playdate Instagram: https://www.instagram.com/thebusinessplaydate/
Lindsay White's Instagram: https://www.instagram.com/lindsaywhite.co/
Betsy Moorehead's Instagram: https://www.instagram.com/betsymoorehead.biz/
Learn more about Lindsay's marketing agency here: https://thewhitelabelcreative.com/
Learn more about Betsy's marketing services here: https://betsymoorehead.com/