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Trek Italy Closure the Advantages of Being and Outsider in Italian Cycling with Joshua Riddle
Manage episode 415691299 series 3556886
Το περιεχόμενο παρέχεται από το Wyatt Wees. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Wyatt Wees ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Joshua Riddle is originally from North Carolina and and has been working in the cycling industry in Italy for 15 years. He started his career at Trek Italy 2010 which recently closed their doors due to consolidation of their European offices to Madrid.
Joshua has worked in Marketing for Trek, Pinarello, Campagnolo, Basso Bikes, and is currently the Global Marketing Manager at Hayes Bicycles.
I spoke with Joshua about the current state of the industry and the evolution of the bicycle market in recent years. We also discussed what he sees as unique about Italian cycling brands that the brands themselves often have a hard time recognizing.
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Sign up for 'The Business of Cycling' Newsletter
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Joshua has worked in Marketing for Trek, Pinarello, Campagnolo, Basso Bikes, and is currently the Global Marketing Manager at Hayes Bicycles.
I spoke with Joshua about the current state of the industry and the evolution of the bicycle market in recent years. We also discussed what he sees as unique about Italian cycling brands that the brands themselves often have a hard time recognizing.
Read the latest 'The Business of Cycling' Blog
Sign up for 'The Business of Cycling' Newsletter
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