Brand Deals for Student Athletes in the NIL Era

The Business of College Sports

I'm joined today by Stephanie Stabulis of Social Creates Impact, who I've been partnering with on some educational programming for coaches, administrators and student athletes as we enter the NIL era.
Stephanie is a former award-winning, top influencer marketing agency executive passionate about bringing more training, resources and education to influencers and brands. She has designed campaign strategies for hundreds of brands from small-startups to dream clients like ESPN, OREO, Nickelodeon, Southwest Airlines, Macy's, Gilden Apparel, and Sour Patch Kids.
In this episode, I tapped into Stephanie's knowledge on a variety of topics related to how brands will likely work with student athletes once they're able to monetize their name, image and likeness, including:

• The difference between an influencer vs. ambassador vs. affiliate
• How much of a student athlete's content should be directly related their athletic performance
• What brand deals typically look like and the process behind them
• How brands find the people they want to work with
• The importance of having written agreements
• Some of the risks and pitfalls student athletes need to be aware of
• The opportunities for developing content creation skills that can take student athletes beyond graduation

You can connect with Stephanie on Instagram: @socialcreatesimpact.
You can also follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.
Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.