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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs, FCB Studios
Manage episode 444610465 series 2941560
Το περιεχόμενο παρέχεται από το Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs about the company rebrand process that she led where they redefined their brand strategy and tone of voice for now and into the future.
In this episode, we talked about:
- How FCB Studios reimagined their brand strategy and found a refreshed voice
- Why choosing an agency outside the architecture industry led to fresh thinking and an impactful branding approach
- The importance of storytelling and focusing on social impact and cultural value to elevate their brand story
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About the show
The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
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