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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Ep 55: Content, Climate and Thought leadership with Rachel Davies, Hoare Lea
Manage episode 377046327 series 2941560
Το περιεχόμενο παρέχεται από το Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Welcome to the new season of The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.
I’ve been a fan for a long-time of Hoare Lea's marketing so it has been really lovely to connect with Rachel Davies via LinkedIn and now on this podcast to find out more about how they do it. It was such an interesting honest conversation.
We cover:
- The importance of thought leadership, how to get buy-in for it and how to do it.
- How they take a ‘no brochure’ approach and champion digital
- How they choose digital channels
- The importance of diversity and inclusion.
Resources
- FT Longitude | The B2B Thought Leadership Agency
- Mr B & Friends | Brand strategy and design agency | Bristol UK
- Hoare Lea | Engineers of human experiences.
- Built environment marketing consultancy | Abbas Marketing
The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.
Ways you can support this show
If you like this show don’t forget that you can help me to spread the word by:
- Sharing about the show on social
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- Leaving us a review on Apple or Spotify
- Or tell a friend about the show who you think will benefit.
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