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Create Community Over Competition: How The Boutique Hub Helps Independent Retailers Survive in a Post-pandemic World | Customer Stories
Manage episode 350458737 series 3363151
Το περιεχόμενο παρέχεται από το Jason Broderick. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Jason Broderick ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In today's episode I'm joined by Ashley Alderson from The Boutique Hub; The Boutique Hub helps independent retailers find the education, trusted community and wholesale partners they need to grow!
Ashley tells us about
• How the three types of retail content; "Branded Content", "Sales Content", and "Engaging Content", need to play together to fuel a winning retail marketing strategy. • How she is starting to see a cleanse of new retailers that rode the wave of the pandemic when it seemed easy but can't sustain their business as spending habits return to normal. • How brand communities, affiliating for other retailers and exploring beyond wholesale channels can help businesses build their own customer asset, their brand recognition and their real-world relationships.
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Show notes & transcript: https://www.buddyboss.com/podcast
Watch this video episode: https://www.youtube.com/c/BuddybossWP
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