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Brand Transgressions: Turning Crisis into Opportunity | Shalini S Jain, Co-Author, 'Managing Brand Transgressions - Eight Principles to Transform Your Brand'
Manage episode 441799387 series 3163739
Το περιεχόμενο παρέχεται από το The Brand Called You. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον The Brand Called You ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Professor Shalini S Jain, co-author of "Managing Brand Transgressions," shares invaluable insights on how companies can effectively handle brand crises. Through compelling case studies of major corporations like Johnson & Johnson, Boeing, and Starbucks, Jain illustrates eight key principles for transforming brand transgressions into opportunities for growth and improved customer trust. This thought-provoking discussion emphasizes the importance of ethical leadership, swift action, and prioritizing consumer safety in today's fast-paced business environment.
00:35- About Shalini S Jain
Shalini is the co-author of Managing Brand Transgressions - Eight Principles to Transform Your Brand.
She's an associate professor of management and director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington.
She's been recognized, felicitated, and awarded several times.
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