#513: AI & Fragmentation with Afif Khoury, SOCi

The Agile Brand™ with Greg Kihlstrom

The total number of solutions in the martech Lumascape has grown to more than 11K in 2023, representing almost 7,000% growth in the space in just 12 years. The result of this growth has created too many data silos bringing massive challenges in integrating data and cleaning data to use for analytics and AI.

Today we’re going to talk about data and platform fragmentation and how there is a risk of this worsening as new AI platforms and data sources are adopted. So what do marketers do to balance the need to try new things while not risking fragmentation?

To help me discuss this topic, I’d like to welcome Afif Khoury, CEO of SOCi.

Resources

SOCi website: https://www.meetsoci.com

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