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The Active Code #40: Boosting Customer Experience in Sport & Fitness Industry- Richard Beevers, Customer Plus
Manage episode 405777234 series 2886002
Το περιεχόμενο παρέχεται από το Paul Griffiths and Luke Johnson, Paul Griffiths, and Luke Johnson. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Paul Griffiths and Luke Johnson, Paul Griffiths, and Luke Johnson ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Who is our guest?
With over 40 years of experience in marketing communications and customer relationship management, Richard is the director at Customer Plus, a leading consultancy that helps businesses improve their customer experience and loyalty. He is also a certified NPS practitioner and an accredited C-me colour profiling activator, which enables him to deliver effective and engaging workshops and training sessions for clients across various sectors.
What do we discuss?
- Career Journey and Business Ventures
- Role and Services of Customer Plus
- Passion for Sports and Physical Activity
- Introduction to Customer Journey Mapping
- Understanding Customer Satisfaction Surveys and Net Promoter Score
- Importance of Prioritising Customer Experience
- The Discrepancy Between Promotion and Delivery
- Common Mistakes in Customer Experience
- The Fitness Analogy: Long-term Commitment in Customer Experience
- The Importance of Consistency in Customer Experience
- The Role of Customer Experience in Brand Perception
- The Challenge of Enhancing Customer Experience
- The Power of Choice in Customer Experience
- The Role of Enjoyment in Customer Experience
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