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60 - Action Compelling Content For Consulting Services
Manage episode 375213472 series 3365656
Το περιεχόμενο παρέχεται από το Greg Roworth. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Greg Roworth ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Many consultants use content such as articles, video training, ebooks, webinars, etc to educate potential clients and attract them to their services. However, most such content merely provides information to the consumer, without them taking the action that the producer of the content wants, e.g. booking a sales meeting.
In this episode, I reveal a principle arising from a historical event from 400BC, that makes the difference between content that informs and content that compels action. We want the consumers of our content not just to learn something from our content, but to be compelled to take action because of it. I highlight the important concepts you must employ to ensure your content is action compelling content and not just one of the many informative pieces you will find on LinkedIn or wherever else you post content.
If, after listening to the podcast, you would like to explore how you can produce action compelling content more often, I invite you to book a call with me by going to this link:
https://businessflightpath.com/ss
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