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The key challenges in marketing and sales alignment and how to overcome using technology| Brad Rosen
Manage episode 371402532 series 3494048
Το περιεχόμενο παρέχεται από το Omprakash Karuppanan. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Omprakash Karuppanan ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode, Brad Rosen discusses the challenges of marketing and sales alignment.
Brad Rosen is President & Head of RevOps at Sales Assembly.
Here we discuss
1. What are the key challenges to establishing the marketing and sales alignment?
2. How can technology be used best to help foster this alignment?
3. Examples of successful B2B companies with perfectly aligned marketing-sales efforts.
and more.,
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