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How to choose the right pilot program for your ABM in 2024| Andrei Zinkevich
Manage episode 397438520 series 3494048
Το περιεχόμενο παρέχεται από το Omprakash Karuppanan. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Omprakash Karuppanan ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
How to choose the right pilot program for your ABM in 2024.
Welcome to another episode of the ABM Way. In this episode, we have a special guest,
Andrei Zinkevich from Full Funnel who shares valuable insights on creating a
successful pilot program for account-based marketing (ABM).
Throughout the conversation, Andrei provides a framework for conducting a pilot and highlights key considerations for building a lean team,
managing resources, and generating demand.
The key points covered in this session include the importance of having a committed team and insights' role in driving a successful proof of concept.
Additionally, Andrei discusses strategies for engaging with the buying committee and presents examples of effective activation playbooks.
If you're interested in launching a pilot program for your ABM initiatives or want to enhance your understanding of account-based marketing, this episode offers valuable advice and practical tips to help you navigate the process.
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