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The Key to Effective B2B Positioning w/ Carla Trobak [Episode 3]
Manage episode 417440089 series 3565971
Το περιεχόμενο παρέχεται από το Pierre Mol and Pronto Marketing. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Pierre Mol and Pronto Marketing ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode of the 5 Million Milestone podcast, we're joined by Carla Trobak - B2B marketing consultant and co-founder of Bench Strength Marketing. Carla shares her expertise on how effective messaging and positioning can build trust and differentiate B2B companies in competitive markets.
Whether you're a business owner, marketer, or looking to build a stronger brand, this episode offers valuable insights to help you resonate with your B2B audience.
⏱️ Timestamps:
0:00 Episode intro
1:45 Carla explains her approach to helping B2B companies improve their messaging to resonate with customers
11:58 Importance of targeted marketing vs. broad "marketing to everyone"
19:35 Strategies for differentiating your business in a commoditized market
28:01 The importance of involving different departments in contributing to messaging and positioning
33:40 Addressing concerns about ROI of investing in strategic marketing activities like messaging and positioning
38:31 The benefits of defining messaging upfront before engaging in tactical marketing activities
In this episode you will learn:
- How understanding who you're selling to, their pain points, and how your solutions benefit them is crucially important for success.
- How focusing on specific niches where you have a strategic advantage instead of trying to appeal to everyone is essential, even for small businesses.
- How to differentiate your offering by highlighting your expertise, showcasing customer success stories, and emphasizing what makes your people and technology stand out.
- How to get input and buy-in on messaging from all customer-facing teams, not just sales and marketing.
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