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S2 E5 | Counterfeit & KitLegit - Alexander Protsenko (KitLegit)
Manage episode 430103230 series 2859044
Το περιεχόμενο παρέχεται από το That Sports Merch Podcast. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον That Sports Merch Podcast ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In Episode 5 of Season 2, we chat to Alexander Protsenko - CEO & Founder of KitLegit.
KitLegit is a brand new tech solution providing digital authentication for sports apparel, aimed at detecting any potential indicators of counterfeiting and helping the world of sports merchandising to uphold confidence and trust in authenticated products.
Within this episode we discuss the topical issue of football (soccer) jersey counterfeiting and the darker side of this story, the reason's why it's becoming such a problem, and how KitLegit could hold the answer for clubs, brands and fans looking to eradicate 'fakes' from their world.
In this episode we cover;
- the rise of football (soccer) jersey counterfeiting
- the reasons and success drivers behind popular 'fake' jersey websites
- the challenges facing some clubs who perhaps aren't setup to service their fan demand as well, and as quickly, as the counterfeiters can
- where the profits from counterfeiting end up and the 'business' activity it's funding
- whether we're reaching a 'tipping point' in fan demand for authentic licensed apparel and how much further clubs and brands can continue to increase their pricing models
- the decisions which led to the development of the AI-driven tech solution, KitLegit
- how KitLegit is using AI machine-learning to help identify 'fakes'
- who can benefit from the use of KitLegit and how it can help bring confidence to a public marketplace with so much uncertainty
... and so much more!
In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide.
Join our LinkedIn community by following our ThatSportsMerchPodcast page.
Host: Lee Hyde
Co-Host: Matt Hudson
24 επεισόδια
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