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S2 E1 | Product, Licensing & Consumer Muses - Robbie Sarton (Nick Auditore Represents)
Manage episode 398139830 series 2859044
Το περιεχόμενο παρέχεται από το That Sports Merch Podcast. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον That Sports Merch Podcast ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Season 2 of That Sports Merch Podcast has arrived!
In the first episode of S2, we talk to Robbie Sarton, Head of Product at Nick Auditore Represents. Robbie, based in Australia head up the product division of NAR, which holds the rights for the Mitchell & Ness brand (and others) for the ANZ market.
We discuss the brand's rights management, product ideation and go to market strategies. You'll hear how NAR have scaled quickly and how they work with well-placed distribution channels and retailers to maximise the success of the brand.
We touch on the impact of popular culture and how this is defining the modern consumer muse. You'll find out the impact of the Netflix series The Last Dance and the AIR movie on this heritage-inspired lifestyle brand.
There's a couple of great anecdotes in there from Robbie too... oh, and hey, did we mention we have an official podcast sponsor? That's right! Welcome to Season 2
In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast . Check out www.streakersports.com and use code SPORTSMERCH15 for 15% off site-wide.
Join our LinkedIn community by following our ThatSportsMerchPodcast page.
Host: Lee Hyde
Co-Host: Matt Hudson
24 επεισόδια
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