E201 That Great Business Show - Creating a sports brand in crowded market & A medtech business raising money to create a device aimed at 1 billion postmenopausal women worldwide

That Great Business Show

E201 That Great Business Show

Lorcan Healy, goalkeeper with Shelbourne AFC and founder of Eos Elite sportswear. A professional athlete in the morning, a startup dynamo in the afternoon, and beyond.

His secret sauce starts, he says, with his first hire, Simon Feeney, marketing and events manager. He explains how he has built a community of over 17,000 to date - he says that community is the way to cut through to your customers. He sells socks. But he makes them a little differently from others. It's all about performance. And comfort. He says his customers say they're the most comfy socks they've ever worn. He's selling them to Premier League and Irish rugby players.

He has plans. The business is heading for the US...and he's heading into bricks and mortar.

His 'hire in a heartbeat'. Niall Quinn.

Brian Ledwith, CEO, Aveta Medical, tackling the worldwide problem of vaginal atrophy, a condition that affects over 1 billion postmenopausal women.

Brian, a mechatronic engineer, started with Boston Scientific, then moved to other big name medtech companies in the West of Ireland cluster before deciding he wanted to do his own thing, to be in charge of his own fate. Medtech can be a difficult business sector given that (thankfully) it's so heavily regulated by the FDA in the US and the EMA in Europe but if you can overcome these obstacles, the markets can be huge. Aveta Medical is raising money on the Spark Crowdfunding platform to fund its growth, with ambitions to raise the value of the company by up to 10X.

Brian's 'hire in a heartbeat'? Sebastian Guth, CEO of Bayer (they're already in this space).

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