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Pixel Perfect Pitches: When Ads Play Hide and Seek
Manage episode 469442779 series 3609941
Το περιεχόμενο παρέχεται από το Joseph Raczynski. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Joseph Raczynski ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
Marketing, advertising and most specifically product placement will never go away, but some of the traditional means of marketing will fade. Today we peek into what one company is doing to lead the way for advertisers to market via product placement inside of video post production. Think about all of the time that is involved in placing a can of soda on the table in the middle of a movie, while the story is being told. The lighting, angle, position, all have to be considered during that shoot. Now it can be done digitally after the actors are long gone. On the program we have the Chief Marketing Officer from Rembrand. Cory Treffiletti is helping people understand the power of leveraging a leading programmatic product placement platform.
We discuss how marketing uses AI to generate memorable, natural, effective product placement in digital video. The goal was to dive into his insights into artificial intelligence, marketing technology, and high-scale SaaS software.
Many more amazing technology episodes to come! Subscribe and prepare for the new world. If you would like to join the show, please reach out.
For more information, please visit the following:
Website: https://www.josephraczynski.com/
Blog: https://JTConsultingMedia.com/
Podcast: https://techsnippetstoday.buzzsprout.com
LinkedIn: https://www.linkedin.com/in/joerazz/
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