Target Talks: Building Trust and Impact with Adrian Jones

Target Talks: Purposeful PR

In this episode of Target Talks, Sarah Bryars sits down with Adrian Jones, Group Head of PR at the Benefact Group to discuss the role of PR in delivering their organisation’s purpose.

Adrian begins by introducing listeners to the unique set-up of the Benefact Group and how it has evolved since its beginnings 135 years ago, to insure some of today’s most historic buildings in the UK.

The pair chat about how Benefact is owned by a charity, and how everything they do is about giving back and helping charitable causes, making them the third largest charitable donor in the UK.

Adrian talks about the importance of authenticity in business and how this is crucial to build and maintain trust among stakeholders.

Adrian and Sarah discuss how Gen Z and Millennials are considering the environmental strategies and social value commitments of companies when applying for jobs, and how organisations can even lose employees if their ethics and actions are not aligned with individuals’ goals.

Sarah talks to Adrian about the wide range of charities that benefit from the work of the Benefact Group and the ‘ripple effect’ created through Benefact’s ‘Movement for Good’ programme. The pair discuss the range of PR tactics, including visual installations, that helps the company to communicate with its stakeholders internally and externally.

Listen to their conversation in full to hear Adrian’s take on the importance of authenticity as a company and how this can have a lasting effect. To contact Adrian, you can find him here on LinkedIn.

Sarah Bryars and Sam Kandiyali are co-directors at Target, an award-winning PR-agency. For more than 45 years, Target has been helping clients to achieve their goals through purposeful and clear communications, and in 2022, they launched the Pillars of Purpose model to help other organisations on their journeys to becoming purpose led.

You can reach the Target team at [e-mail] or call them on 01242 633100.

For more information about how Target can help you, head over to their website at www.targetgroup.co.uk. Follow Target on Instagram, Facebook, LinkedIn and X for regular updates from Sarah, Sam and the team.