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Legibility, Readability and Likeability with Eleni Beveratou, Creative Director Dalton Maag
Manage episode 389243654 series 3397917
Το περιεχόμενο παρέχεται από το Diana Varma. Όλο το περιεχόμενο podcast, συμπεριλαμβανομένων των επεισοδίων, των γραφικών και των περιγραφών podcast, μεταφορτώνεται και παρέχεται απευθείας από τον Diana Varma ή τον συνεργάτη της πλατφόρμας podcast. Εάν πιστεύετε ότι κάποιος χρησιμοποιεί το έργο σας που προστατεύεται από πνευματικά δικαιώματα χωρίς την άδειά σας, μπορείτε να ακολουθήσετε τη διαδικασία που περιγράφεται εδώ https://el.player.fm/legal.
In this episode you’ll learn how Eleni Beveratou (Creative Director of Dalton Maag) went from hating type in school to realizing its utmost importance, leading her to find her niche and complete a Master’s degree in Typeface Design. Eleni walks us through how experienced readers read and how this informs typeface choice, as well as assessing accessible type through the helpful metrics of legibility, readability, likeability. Eleni explains why choosing simpler characters over more complex shapes are not always better for accessibility, as well as how using type in digital environments must be carefully considered, particularly the differences in light mode versus dark mode. Finally, you’ll learn the ‘basics’ that Eleni wishes she knew early in her career.
This episode was recorded live at DesignThinkers Toronto 2023 as part of a guest lecture series in GCM 230 - Typography in Fall 2023 at The Creative School at Toronto Metropolitan University.
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